The Emirates Melbourne Cup 2016 will be live streamed around the world on Twitter, the first time for any sporting event outside of the US.
The broadcast will start at 2:30pm AEDT in its entirety, free of charge, worldwide to Twitter's audience whether you are logged in or not.
There will be an hour-long race broadcast produced for the Victorian Racing Club by the Seven Network, including 30 minutes of pre-race build-up and post-race analysis.
Jonathan Harley, Twitter Australia’s Director of Media Partnerships, said in a release: "Australian sporting events don’t come more iconic than the Emirates Melbourne Cup. Live streaming the race that stops a nation, combined with the live commentary and conversation on Twitter, will create a one-screen experience at the centre of the action unlike any other."
Twitter will also set up a mobile #BlueRoom activation inside the exclusive Birdcage enclosure during the Melbourne Cup Carnival to facilitate interviews with racing, fashion and other well-known identities that will be Tweeted out as short video clips.
Triple M will be broadcasting key races throughout the Melbourne Cup Carnival on air, including the AAMI Victoria Derby on Saturday 29 October, Emirates Melbourne Cup on November 1, Crown Oaks on Thursday 3 November, and Emirates Stakes Day on 5 November.
Channel Seven will also be broadcasting the Melbourne Cup Carnival on television.
The 2016 Emirates Melbourne Cup will be the most active on social media in history. To stay on top of the action and be part of the conversation, here are the tags you need to know.
Social Media Links for the Melbourne Cup Carnival.
INSTAGRAM: @Flemington VRC
Official VRC/Cup Carnival Hashtags:
The Playground at Flemington awaits. Book your tickets to the Melbourne Cup Carnival today