Posted: 31 October, 2016 by Triple M

Canterbury May Have Just Made Its Most Important Signing In Club History

Tags: Canterbury Bulldogs

Photo: Getty Images

The Bulldogs have just signed their richest sponsorship deal in the club’s incredible history.

Massive car giant KIA has signed as a major sponsor for the next three years, 2017-2019, and will provide huge funds, resources and services to one of Sydney's premier rugby league teams.

The Daily Telegraph broke the news this morning, revealing the Canterbury club is now the holder of the “richest sponsorship jumpers in the NRL.”

KIA will become the club’s major sponsor surpassing Jaycar.

“Kia Motors is a truly global company that has identified sport sponsorship as a key marketing strategy,” said Bulldogs Chief Executive Raelene Castle, on the club’s official website.

"We are proud that they’ve chosen the Canterbury Bankstown Bulldogs to help them grow their brand in Australia, it’s a coup for our club and for Rugby League.

"Kia has a strong alignment with our values of family and inclusion. This is an important part of why this partnership is such a natural fit and I’m sure everyone involved with the Bulldogs will join me in welcoming Kia on board."

The Bulldogs Best And Worst Off-Season Signings For 2017

Tony Williams Photo: Getty Images

Best: Tony Williams hardly landed a blow in his four years at Belmore. Dogs fans will be happy to see the back of him.

Worst: Curtis Rona was comfortable the club's leading tryscorer over the past two years, but they did nothing to stop him from defecting to rugby union.

Pre-season return: November 1, 7 and 14

Club Off-Season Ins and Outs

Ins: Raymond Faitala-Mariner (mid-season, Warriors), Asipeli Fine (mid-season, Wests Tigers), Lachlan Lewis (mid-season, Raiders), Lamar Liolevave (mid-season, Wests Tigers), Zac Woolford (Raiders), Josh Cleeland (Sharks), Rhyse Martin (Townsville Blackhawks), Brenko Lee (Raiders), Tom Carr (Dragons), Francis Tualau (Storm)

Outs: Dane Chisholm (Bradford), Shaun Lane (Warriors), Lyndon McGrady (released), Pat O'Hanlon (retired), Dane Chisholm (Bradford), Sam Perrett (retirement), Curtis Rona (rugby union), Tim Browne (Panthers)

Tags: Canterbury Bulldogs

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