No rest yet for the Coast's florists with plenty of stragglers just getting in their orders in for loved ones.
Lyn Ross from Boydita Flowers Delivered says the Erina-based business has been swamped ahead of the day celebrating lovers, packaging thousands of red roses and other bouquets.
“There’s a certain percentage of customers that are organised and that’s why we’re so busy taking orders, processing orders, getting the cards and arrangements ready,” she said.
“But there are all those people who remember at the last minute.”
The company estimates it’s secured the equivalent of a month’s trade during this week.