Valentine’s Day is on the same day every year, but that's not stopping the men of Australia leaving their present buying until the last minute.
New research shows that 1 in 4 men won’t bother purchasing a Valentine’s Day gift until February 14…with the most purchased gift by men being a bouquet of flowers, followed by a card.
45% of men will buy a present a few days prior, 14% one week prior and 16% will have actually organised a gift 2 weeks in advance.
In comparison, only 5% of women will purchase a Valentine’s Day gift on the day, with 58% purchasing their present a few days prior and 21% getting themselves organised one week in advance.
13% of women will be super prepared with a gift sorted out two or more weeks before Valentine’s Day. The most common gift purchased by women is a card, followed by a nice meal.
Data shows that 48% of women celebrate Valentine’s Day, with women aged between 18 – 29 the most likely to take part in the romantic celebrations. In comparison 46% of men celebrate Valentine’s Day, with men in their thirties the biggest participants in the day of love.
And to keep things interesting, one in ten women are planning on buying a gift for themselves this Valentine's Day.
How prepared are you this year?